People, planet, and profit
Every brick sold is a measurable amount of plastic removed from Buea's environment.
People
Dignified green jobs and fair income for waste collectors and households, measured by jobs created and average collector earnings.
Planet
Plastic diverted from open dumping and waterways, measured in tons recycled, bricks produced, and CO2 avoided.
Profit
A dual revenue model built for long-term sustainability, measured by revenue growth, margin, and transaction volume.
Targets we're tracking
Plastic waste diversion
+30%
Growth in monthly plastic collected within 12 months of grant disbursement, reported by December 2026.
Recycled brick production
3,500/mo
Target output by December 2026, growing to 4,500 units a month by December 2027.
CO2 emissions avoided
12 tons
Avoided in year one using IPCC waste emission factors, first report due June 2026.
Green job creation
3 jobs
New full-time positions within 12 months, at least half held by women.
Collector onboarding
200 collectors
Registered on the mobile platform within 12 months of launch, mostly women and youth.
Want to support this work?
We work with municipal partners, NGOs, and funders who share these goals.